Since starting my podcasting journey, I've realized several key things about content creation.
Podcasting allows you and your guests to dive deep into specific topics, educating listeners more effectively than other content formats.
While many people today have short attention spans, my experience with YouTube has shown that audiences still crave long-form content—as long as the topics or speakers are engaging. Quick-hit content can build awareness, but podcasts take listeners on a journey toward conversion.
Short-form content may reach wider audiences because it's "shareable," but long-form content like podcasts creates deeper, lasting connections.
Building trust with your audience requires more time than a 90-second video or carousel of pictures can provide.
What I love about long-form content is that you can extract weeks or even months of short-form content by clipping out sound bites.
You might think you don't have anything to talk about, but everyone has a story, daily experiences, and expertise that puts them one step ahead of others in their field.
Another tip I share with my clients: start with the questions people frequently ask you. Creating podcast episodes from FAQs can jumpstart your content, and as people engage, topic ideas will naturally flow.
Podcasts are unique because they allow multitasking—your audience can listen while driving, working out at the gym, or cooking in the kitchen.
While we once relied solely on radio, newspapers, or TV, today's accessible technology lets us all become media outlets. Traditional media remains important, but podcasting extends the conversation. It's not about competing—it's about completing.
If you're inspired to start this journey, or if it's something you've always wanted to do but feel overwhelmed by the setup, I can help with equipment, space, or content ideas.
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