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Slow Seasons

Updated: Feb 4


Vacation in Sweden
Vacation in Sweden

Slow seasons can be a blessing in disguise. When business slows down, use that time to restructure, refocus, strengthen relationships, and most importantly, rest!


I refer to this as the renewal season. At first, I hated it, but now I love it and actually look forward to the reset.


You'll come back stronger, better, and rejuvenated each time, if used as recommended.


It's all about perspective—you can either complain, panic, and make excuses during slow seasons, or you can become ready and use the downtime to your advantage.


Staying busy doesn't always mean growth. Keeping your foot on the gas at full speed can eventually send you off a cliff. Take time to study the map (strategy), slow down to make turns (redirection), and stop to refuel so you can travel longer.

Some businesses, due to their nature, go through different seasons. You may have a busy period followed by a quiet period when things slow down.


There are two ways we can perceive this: we can complain or stress about the slow period, or we can look at how to make the slow season positive.

How can we make a slow period work for us in business? It gives you time to reset and recreate systems that can offer you, your team, and customers a better experience. You can use this opportunity to learn something new that can be an addition to your tool belt.


A business with seasons has an opportunity to flow better than one that's constantly going. So don't curse the quiet times—sit back and see how you can make them work for you.


When the season changes, you can offer more, increase your brand value and productivity while focusing on creating a healthy work culture for you and your team.


I hope this take can shift how you perceive slow seasons in your business. Peace!



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